Emma Richardson is a Commercial Data Strategist who helps UK businesses understand how data acquisition can drive revenue, reduce costs, and build competitive advantage. With a background in B2B sales and CRM strategy, she focuses on practical applications of web scraping and data enrichment for lead generation, prospect research, and market intelligence. She is the author of several guides on GDPR-compliant B2B data practices.
Areas of Expertise
B2B Lead Generation
CRM Data Strategy
Sales Intelligence
Market Research
Data-Driven Growth
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